AtlanticRecords.com sought to become the first-ever major record label site to be considered a popular, legitimate online resource. The design put 100% of the focus on giving fans direct access to Artists. Plus, the smart, selective use of Flash added a special touch where it was needed – for example, on the embedded music player.
AtlanticRecords.com taps the power and usability of basic hypertext, without sacrificing anything in terms of style. Within one year of its launch, the site quickly provided more than 200% increase in :"free" site referrals from search engine and significant growth in e-commerce sales.
AtlanticRecords.com taps the power and usability of basic hypertext, without sacrificing anything in terms of style. Within one year of its launch, the site quickly provided more than 200% increase in :"free" site referrals from search engine and significant growth in e-commerce sales.
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