Tuesday, 30 September 2008
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Atlantic - Built for music fans
AtlanticRecords.com sought to become the first-ever major record label site to be considered a popular, legitimate online resource. The design put 100% of the focus on giving fans direct access to Artists. Plus, the smart, selective use of Flash added a special touch where it was needed – for example, on the embedded music player.
AtlanticRecords.com taps the power and usability of basic hypertext, without sacrificing anything in terms of style. Within one year of its launch, the site quickly provided more than 200% increase in :"free" site referrals from search engine and significant growth in e-commerce sales.
AtlanticRecords.com taps the power and usability of basic hypertext, without sacrificing anything in terms of style. Within one year of its launch, the site quickly provided more than 200% increase in :"free" site referrals from search engine and significant growth in e-commerce sales.
AOL - Moving Forward
With the launch of AOL 9.0, the reviews of AOL improved dramatically. Its branded software design comprised of the main toolbar, welcome screen, and all the common icons, viewed by 18 million members worldwide on a daily basis – thus, reflecting AOL’s renewed emphasis on user experience.
The goal was to capture the power and spirit of AOL service with an updated and more sophisticated interface style, inspiring internet users to take a second look at AOL.
The goal was to capture the power and spirit of AOL service with an updated and more sophisticated interface style, inspiring internet users to take a second look at AOL.
JetBlue - Everybody's Favourite Airline
JetBlue Airways is known for its legendary friendliness and customer service. Ranked #1 in customer satisfaction, it is the airline people love to fly.
An iterative approach to the redesign of JetBlue.com included the design and development of JetBlue’s vacation package offering, the redesign of JetBlue’s TrueBlue frequent flyer program, a microsite that supports JetBlue’s offline advertising campaigns, a CEO blog, and the full redesign of JetBlue’s intranet.
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